You don’t have to be an expert in website design to grasp the importance of your… well, website design. It’s here that many of your customers are first introduced to you and your business. And, we get it, it can be a bit much to think about, but don’t let it overwhelm you. Check out this list that will help you understand the design process with ease.
You’ll find that there are thousands, upon thousands, of templates to choose from; and on top of that, you can also create your own template. So, do some due diligence. Take a look at some competitors. Check out sites you like and pay attention to WHY you like them. Then, think about how you want your users to view your site. In doing this, you’ve created a vision of what you want and you’ll be more confident when starting your design process.
THE DESIGN ELEMENTS
Don’t worry- there are only five; and whether you’re a piano teacher or an attorney, these will all apply to your business:
- Home page
- Logo placement
- Content width
- The overall user-experience (UX) and usability of the site design itself
Navigation is everything. If your user can’t find his/her way around your site with ease, they won’t hang out long. Be precise, informative, and logical;
Have a home page that speaks to your brand and who you are as a business. Be compelling and unique;
This applies to your logo, too. You also need to have significant logo-placement on your pages, you want to be remembered after your user leaves your site;
Pay attention to your content (how it looks is as important as what it says). If you’re an interior designer and have loads of content and only a few images, how do you think your user will react?;
And finally, what’s the overall UX like? You may be too close to your business to make a good judgement on this. Ask a friend or someone not associated with your company (or even in your field) for their thoughts before pushing your site live.
THE NEED FOR CHANGE
You want your business to succeed, and in doing so you will continue to grow and progress. Your website will need to keep up with you. Make sure your template is easily adaptable. When you first start, maybe you have just a few images or only a couple testimonials. Imagine after a year how many more you could have. You don’t want to reinvent the wheel as far as your site is concerned. Make sure you can customize as you go, keeping in mind features you may want to use down the road (video, live-stream, updates to images/content).
So, you’re not a website designer and have no desire to be. Let us help you. We’re experienced in all things website and our team is here to help. We do to websites what Elvis did to music. Contact us for more info.