Maybe you don’t think of a rock-solid website as a way to get rock-solid leads, but you should. If you’re only focusing on your SEO, newsletters, social media, PPC; you’re not doing it right. Take it back to old school: web design. It matters.
I’m sure you put a lot into your website. And, hey, that’s awesome. But is it producing for you? Is it grabbing the attention of your target audience? Don’t worry- you don’t need to reinvent the wheel here, a few conversion friendly tweaks to your current site, and you could be golden.
What’s up with your submission form?
Are you to-the-point, short and sweet in this department? No one wants to fill out a long form, who has time for that? This should be a stress-free simple process for all involved. Ask the basics and after you’ve received the lead form and you have the necessary information, make contact and get to the specifics at that time.
Using multi-step forms work
This kind of form asks one question at a time. You’ve seen it- it’s designed to appeal to a lead. Not only is quick, it’s also easy on the eyes. No one feels overwhelmed with this type of questionnaire. Using single boxes and simple choices will attract leads to you. This works so well with businesses because you can get a lot of information from a potential client without turning them off visually.
Take action on your CTA
Your pages should be completely idiot-proof. No one wants to search around to figure out how to contact you (or whatever it is you’re looking for them to do). Your call-to-actions should be noticable, creative, and complement your site. If you want to lose your lead, hide your CTA.
How long is your page taking to load? If it’s more than three seconds, you’re gonna want to fix that fast. It may sound like that’s really fast, but next time you click on a page, take note. In tech-time, three seconds is a lifetime- especially if other competitor sites load quicker than yours. Optimize all your pages to load quickly and don’t forget about mobile devices.
If you’d like more information on website design, we can help. Contact us today and together we’ll work to get you the leads you want.