A good SEO tool can really push your content strategy forward in a big way. And lucky for us, 2020 has a small army of great SEO tools. Annnnnd, wait for it…. They’re FREE.
Let’s talk about some of the best free SEO tools for 2020.
Wondering what search terms are trending on Google? Wonder no further, this free tool will tell you. Google Trends is great for marketing research, seasonal keywords, and understanding trends over time. It provides demographics and related searches, too.
Google Search Console (GSC)
Awesome optimizing coming right up. Google Search Console offers stellar insight on everything from keywords to mobile-friendliness. It will give you details on how to get your website performing better, get more organic traffic, and fix underlying website problems.
Google Keyword Planner
Google Keyword Planner will help you decide on the keywords that best work for your audience’s search queries. It will provide keyword popularity and the keywords your competitors are using. Although this tool is usually used with pay-per-click campaigns, the insight it offers will help your content strategy, too. It’s free, so why not?
Google PageSpeed Insights
Google PageSpeed Insights is a must to grasp how quickly your website is loading. Google takes page speed seriously because users don’t like to wait and we all take user experience very, very seriously. Test your web pages and let Google tell you how to improve your load time.
Everyone with a business website needs to be using Google Analytics. It’s not an option because this free analytics tool details your website’s performance, content, where your traffic is coming from, and more.
When you have trusted data, you can make appropriate changes to ensure a better running website and more visitors. We’ll take it. If you need premium service, Google offers a paid tool, too. Start with free, move up if needed.
Moz Keyword Explorer
Moz Keyword Explorer is great for analyzing your keyword strategy but also helps with links, on-page optimization, and getting you better ranking on the search engine results pages. This tool gets better with age due to yearly updates, it’s super easy to use, and pays off big-time.
A paid subscription is offered, but may not be necessary, so go free first.
Answer the Public
Answer the Public is the golden goose of keyword intel. A list of suggested queries will be displayed once you enter a question in their search bar, helping you determine your long-tail keyword game. It will also help with content guidance and can aid in your featured snippet efforts. There is a daily limit of use, so stay on-point when you utilize their super fun website.
SEMrush is a freemium SEO tool that packs a big SEO punch. Looking for help with keyword research? Wondering what keywords your competition is using? Want to perform a backlink audit? Wondering how your site is performing?
Well, you can ask SEMrush all of these questions (up to 10 a day for free) and get solid, trusted feedback to help you improve your website and SEO strategy as a whole.
Ahrefs is another great digital marketing tool for overall SEO intel, however, their link-building insights are top of the line. Don’t let bad linking be bringing you down when you have this free tool to give you the linking knowledge you need to improve your SEO. Its analysis can help you find the most relevant and valuable websites for your linking campaign, too.
Ahrefs is also freemium, with a paid-for version available.
No need to go it solo with your SEO strategy this year. Let some of the best in the business provide you with free analytics, data, and insights into your SEO campaign so you can get to the top of the SERPs.