Staying relevant with your SEO strategy is not an easy task. In a technical world of algorithm changes, user experience, and keyword updates, your SEO game needs to be strong if you want to see high rank on the search engines and be a real competitor within your industry.
So, how do you stay on top of all the best SEO tips for 2020? Start by reading this blog post, finish by putting the advice to good use.
Optimize for zero-click searches
When a user types their query into the search bar, the SERPs provide the most relevant responses. But lately, the first several spots aren’t necessarily pages you need to click on. The info is all there, right from the start.
How? Featured snippets, Knowledge Graphs, Google’s Local Packs to name a few. All of these responses have one thing in common, they’re zero-click searches, meaning a user can find the answer on the SERP itself, rather than having to click through to a new page. Now that’s convenience, folks.
Of course, you need to keep in mind the kind of query being searched for. A lot of these zero-click searches are very basic: looking for contact details or asking a simple question, many wouldn’t lead to a conversation most likely.
Be sure to optimize for your particular business. Find the best keywords that bring in the clicks. You can research this on Google Search Console. Not using Google Search Console? Start. It’s free and allows you to track how your site is doing.
Create rich and featured snippets
You’ve seen these many times after you’ve searched something, the results that come up on the SERPs that have a little more to them. Perhaps it’s an image, or a rating, or maybe all the contact info.
These items are what make up a rich snippet. They consist of a title and description like every other result, but they pack a bigger punch with some extra informative details. If you optimize in this manner, you have a bigger shot at being pushed to the top of Google’s list.
Then, there’s the featured snippet, which is the big outlined section at the beginning of the results. This is awesome because it’s the first thing the user sees and Google thinks it answers the user’s question the best. Again, you need to optimize for this.
Some great tools to help aid you in your snippet endeavor are WebSite Auditor and Rank Tracker. You’ll learn how to properly and effectively structure your data so that you have a shot at getting these coveted snippet spots.
Why “have a shot”? Because even if you optimize correctly, you may not be chosen by Google as a rich or featured snippet and there’s nothing you can do about that. Optimize anyway- if you are chosen, your traffic and business will thank you.
Set yourself up for local SEO
Local SEO is vital if you’re hoping to get some local business. Many times these local queries are answered in the Local Packs section of the SERPs. In order to be considered for this space, you must complete your Google My Business page for your biz.
Your local SEO campaign should follow all the basics on-page and off, inclusive of keywords, backlinks, and superb, authoritative content. As with any SEO strategy, knowing where you stand is important, so keep track of your performance. Rank Tracker, again, is a great source for insights.
Know the user intent
Understanding what your user is searching for and matching it 100% is going to give you a big leg-up with the search engines. Google gets smarter by the minute and updates algorithms all the time, so you need to update all the time.
Because the search engines know what the user is intending, you should too. Rank Tracker will help you know what’s currently ranking and what Google believes to be the most relevant for the queries you hope to rank.
Once you know exactly what your users are searching for, create a content campaign around the users’ intent.
Get your brand some attention
Brand awareness should always stay at the top of your to-do list, but with more and more companies paying to get their brand noticed, you’ve got some fierce competition. In order for the search engines to really, really like you- get those backlinks and linkless mentions by credible and relevant sources.
Social media is an excellent way to get you some shout-outs. It also allows you to have a very public and direct dialogue and interaction with your users.
Social listening tools will provide you with metrics on when and where your brand and service or product are being talked about. This is some invaluable insight into your clientele. You can easily navigate to those most interested in you and your product and start engagement. Yes, please. You can also spy on your competitors, which we all love to do.
SEO is evolving and it doesn’t appear it will ever stop doing so, so keep up with the times, continue to critique and edit your SEO strategy so that your campaign doesn’t lose its edge.
If you have any questions about your 2020 SEO tactics, let us help, we know all about them.