The Ultimate Free Keyword Tools and Content Tools

If there’s one thing keywords and content have a lot of, it’s tools. If you’re just starting to work on your SEO game, you may feel overwhelmed by the number of tools out there to help in your endeavor. 


Today, we’d like to give you the best FREE keyword tools and content tools this side of the Mississippi (in no particular order).

Google Keyword Planner

This is a great place to start your keyword strategy. Since it’s Google’s own tool, you know you’ll be getting a stellar list of keywords that Google users know and like, albeit pretty basic.

If you enter some keywords, you’ll be rewarded with a list of similar keyword suggestions, as well as their metrics. There’s a filtering option to help narrow your results down and you can exclude negative keywords, so that’s a big win. 

Don’t let the huge list of keywords fool you, they most likely won’t give you the creative edge you’re looking for, but it’s a great way to get a handful of good keywords to start you off.

Google Trends 

This guy is great for learning what keywords are the most popular over time and through differing regions. Compare a slew of keywords within one graph for easy valuation and you can quickly put together some content ideas around your chosen and proven keywords. Knowing seasonal keywords can help plan out your content calendar, too. 

Keyword Surfer

We’re loving the Keyword Surfer extension for Chrome because it just hangs out in the background and offers up keyword intel. It will tell you the keyword’s statistics right there in the search bar next to the keyword, plus you’ll get the top 10 keywords similar to the one in the search bar on the side of the SERPs. Talk about convenience. 

Answer the Public

The best free tool for long-tail keyword research, enter your keyword in the search bar and Answer the Public will give you a bunch of examples of queries from the most popular to the least, and you can have them for your very own. 

Use this knowledge to help you create ideas for relevant articles, e-guides, whitepapers, etc. for your specific audience and get some super user-friendly content out there. 

Rank Tracker

Wanna know what your competitor is doing? Now you can. Rank Tracker will tell you the highest-ranking keywords on your competition’s site and then it’ll tell you where you should be utilizing those terms on your own site. 

Not only that but if you enter a keyword, Rank Tracker will list out related searches and questions for you that you can use within your content. 

Not only THAT but it also works right alongside Google’s SEO tools so you can see all the supporting data, too.

Google Search Console

Wanting to get the most out of the keywords already in your content? This is the tool for you. It will give you a list of keywords you’re ranking for, but tell you how to optimize them and get a better CTR (click-through-rate). This may be through adjusting your snippets, title, meta description, schema markup, or content rewrites. 

The Takeaway

There are way too many awesome keyword and content tools out there to support you through content creation for you not to be utilizing them. Don’t get overwhelmed with the selection. Check out the free tools first to see if you can reap the benefits. Start with the basics and move on to the more niche tools for the best results.

If you’re looking for some quality advice on your content strategy, let the experienced team at The Great Online help. Call us today and we’ll talk about creating content that gets you business.