Digital Marketing has become the creme de la creme of the marketing standard, so it’s important to do it correctly. If you do, you’ll get more traffic leading to more sales, while obtaining new clients and nurturing old, and validating your business on the search engines.
Online users have spoken and they say that pop-up ads, banners, and digital ads aren’t really working for them like they used to. So what do you do now? Here are seven pretty dope strategies that are easier than you may think.
You want to be sure to get your brand out there in order to recruit new leads, that’s obvious. And while you’re working on gaining your web presence, it’s easy to get overwhelmed with the process, especially when you see all the hoopla surrounding marketing strategies.
But what you don’t wanna do is start buying up ad space and blow through your budget right off the bat. It’s not ALL about getting new traffic. First, implement some basics with your current client list. Send out a newsletter or blog, some quality content always has benefit and will reintroduce you to past customers. Also, look into doing a brand retarget or expansion which will bring in those new leads. In doing this, you’ll get and keep customers without killing your bank account.
SEO audits and updates
Do you know how many times Google updates its algorithms a year? 500. At least 500. That’s a lot. How often are you upping your SEO game per year? You probably started off your SEO campaign with high-quality content, that most likely cost you, and I’m sure it was awesome when you first created it.
Have you checked to see what it’s doing for you now though? This can get overlooked so easily. Do an audit quarterly and see if you’re reaching who you want to be reaching. What’s resonating with your users and what’s not getting traction? Are your current keywords still working? Once you have your answers, reestablish a working SEO campaign that gets you in front of your target audience.
Blogging- you should do it
How do you get in front of all those faces on this wild wild web of ours? Content is the key. So you not only need a stellar website utilizing significant keywords, but having a stellar blog will contribute astronomically to a successful SEO strategy.
Your blog must be valuable, authentic, trustworthy, relatable, relevant, and informative. You’ll drive traffic to your site, and across your social media platforms, if you provide this service in this way. Not only that, but you’ll also look more credible to the search engines which will move you up in ranking. Every time you write a blog post, you gain another page on your website. This makes it easier for your audience to get to you.
Blogging also allows you to show who you really are, what kind of voice you have. It helps you connect to your people in a way that your website alone can’t. If you achieve and maintain a dialogue with your customers, it’s much easier to create a trusting relationship with them.
Webinars, podcasts, going live
Like with blogging, creating other forms of content will increase engagement and give you a boost on SERP. Nowadays, there’s a lot to choose from. Do one? Do all? But definitely do something. Have you ever posted live? Given a webinar or contributed to a podcast? If not, this is a great way for exposure and reshares, which can turn into more customers.
If you don’t have the resources to create such content, seek it out from a company that can provide you with what you need so you don’t have to dwell on the small details and technicalities.
First of all, emailing is practically free, so there’s that. But also, it’s still super effective and reaches a huge audience. So why not send some out? Over half of us open our emails from our mobile devices now. That’s pretty solid. This means that while your customer is taking the train to work, or waiting in line at the post office, or sitting on the toilet; you’re reaching them. So take full advantage.
We can’t say enough about social media. It’s such a huge platform for marketing, you need to be on it if you want digital marketing success and brand awareness. Once you know who your target audience is, find out where they are on social media, and... well, target. You can say when, where, and who to market to, it’s as easy as setting up some filters.
In being social, you get more engagement and more feedback, while reaching those you want to. It’s a great way to talk with your client base and show what kind of company you are. Keeping up with comments make you relatable, and people like to feel connected.
This is massive. If you’re website doesn’t read well on mobile devices, Houston, you got a problem. As we said earlier, people are on their phones now more than ever. This is how they look for things. So you need to be sure you look good on there. It’s usually a pretty easy fix, as most website management systems can walk you through how to update and edit your mobile site effortlessly.
Be sure that if you make changes on your website, you look to see that those changes moved to your mobile site seamlessly. If your desktop site and mobile site aren’t cohesive, you’ll want to amend that in order to look reputable and authentic (which you are, of course).
If you have any questions or comments about these digital marketing strategies, contact us and we’ll get you sorted.