If you’ve got a digital marketing business, you probably have an SEO expert heading up your copy team. And if you don’t, you’re gonna wanna grab yourself one.
You should be aware; however, that most candidates you interview will have some sort of reference to SEO on their resume. It’s important that you understand what their actual experience level is.
Because SEO is generally considered a creative skill, often, the science behind it gets lost. You want a candidate that has both the craftiness and the technical side down pat, and that can be difficult to come by.
You’ll most likely get resumes from SEO experts and digital marketers both. An SEO expert has only worked with SEO, while digital marketers have more general knowledge about all things that encompass digital marketing.
The SEO Expert
While at the resume reviewing stage, look to see how long your SEO expert has worked in the field and what they’ve accomplished throughout their career. If they’ve stayed put or only made lateral moves, that’s a big red flag. You want to see a growth pattern.
The Digital Marketer
These resumes will probably say something about having SEO experience, but that’s a very broad remark. Look for more precise points of SEO knowledge, such as: keyword research, on-page optimization, link building, technical SEO.
After your resume review, prepare for the interview with concrete questions that will tell you whether your candidate will give you the SEO success you’re looking for.
Must-Have SEO Interview Questions
Below are some specific questions and answers that will tell you if your possible hire is truly in the know when it comes to SEO.
Tell me about Domain Authority.
Answer: Domain Authority is a scoring system ranked between 1-100, indicating the strength of the website. The higher the number, the stronger the search engine believes the site to be and the easier it will be to rank for keywords.
Can you name some popular tools for checking backlinks?
Answer: Some commonly used tools are Open Site Explorer, Ahrefs, Majestic, and Cognitive SEO.
What is Google Search Console?
Answer: This is a free service that Google offers with a multitude of tools and reports to help SEO experts understand the website’s performance.
What is a disavow file and why is it used?
Answer: Files are used to disavow any links going to your site from other sites. This started when some spam sites started dropping their links in on other sites for unethical link building purposes. If you want Google to know that a link shouldn’t count toward your reputation, submit a disavow file through Search Console.
How does a sitemap help search engines?
Answer: A sitemap will help the search engine crawl and index your pages faster. If you’re a website that publishes daily, ongoing content this is a big help, allowing Google to see your new content with the quickness.
Can you tell me what the on-page ranking elements are?
Answer: Title tags, URLs, page copy, H1 tags, image name, and alt-text.
SEO Ain’t For the Faint of Heart
Your hire should know the answer to all of these questions if that person is coming to you for an SEO expert position. They need to know and truly understand the ins and outs of the creative and techie part of the job.
If you’re looking for guidance with your SEO or any part of your digital marketing strategies, let us help. Give us a call today.