Creating content isn’t always an easy task, especially if the goal is to get your content shared. There’s a lot of competition, a lot of voices, and a lot of chaos running around on the social media channels.
So, what can you do to create shareable content? You gotta be pretty spectacular and deserve the share. That’s all.
Let’s go over some easy, tried and true tools that will help your content- so you can get your voice heard and your brand shared.
Look at Your Competition
Yes, we suggest pulling up that black onesie and sneaking around your competition's content. What’s working for them? Against them? You’ll gain a ton of knowledge when you see how they’re working their content marketing strategy.
Who are those competitors that are really bothering you? The ones taking your customers? Look all of them up on social media. Are you all on the same platforms? Are there platforms that any of them have missed? You may want to be there, if so.
What, if anything, is getting shared? What can you do to make your content better than theirs? What kind of content do they offer? Blogs, vlogs, podcasts?
Review closely, make your notes, and figure out how you can improve upon their very best, most interacted with and shared posts. Prove to your audience, that you’re the voice in the industry.
We’ve spoken a lot about this, but it’s really important that you come off as an actual person with an actual story to tell. Why? Because that’s what we, as humans, relate to.
Share great experiences in good, old fashioned, storytelling order: beginning, middle, end.
You want to explain how your audience can get from their problem to your solution and do it in a relatable manner.
When you write relatable content, keep in mind everyday human experiences The stuff we all encounter, no matter how trivial, can make a big impact. People share big impacts.
Agree With Your Audience
We love to be validated, so do that. Write content that seconds your audience’s opinion. Because you’re a voice in the industry, you have clout. So, when a user states their opinion, if you agree with it, write about it.
How do you find their opinion? Well, first, you gotta know who your audience is and what they’re interests are. Then figure out how that relates to your business. And finally, get to writing.
Always remember the power of being proven right. People love to show other people that they were correct, and sharing your article will offer that while getting your brand in front of a larger audience.
Does your company hold the same values as your audience? Maybe your green? Maybe you give a portion of your proceeds to women’s shelters. Perhaps you all really love hot dogs. Whatever they value. Show that you do too (be honest about it, of course) and shares are likely to follow.
If your audience is inspired, they’re very likely to show the love through a share. Don’t be preachy, be real. You can write your own inspirational quote or story, or share one that you’ve loved for years. We all enjoy a quote that resonates.
Just think about your audience, what would like to see pop up in their feed today?
Tie-In Current Topics
This can get tricky, but if you’re in an industry where you know and understand your audience on a very personal level, then state your opinion on what’s going on in the world. Be political. Talk about the climate. Send out a petition for animal rights. Content like this is incredibly shareable.
You don’t want to alienate customers, so be mindful. Getting a little controversial is only okay if you can afford to do it.
You can also make this content really silly and fun. Let them know it’s National Taco Day. Give them Halloween inspired drink recipes. You can always check out Google Trends for some ideas on what’s going on on the web, too.
Give Helpful Content
Your content must be helpful in order to get shared. It’s got to offer some sort of use to your user. How do you create helpful content? Ask yourself what you’re trying to help your audience with? What’s to solve?
Then give them the ways in which to solve it. With content like this, it’s wise to give a CTA when you’re done- have the sharing buttons easily accessible (this should be done ALWAYS, no one wants to hunt for a way to share something).
People love to share images and videos, so offer those things up. They can be serious or funny, but be intentional. They need to make sense with your brand, your audience, and the rest of your content.
Create That Shareable Content Now
Now, have at it. Creating shareable content may take you a time or two to get right. You’ll need to test the waters and see how your audience reacts. But once you have that connection with them, they’ll keep coming back for more of your insights, and they’ll keep sharing that insight with their people.
Stay focused, be creative and original, and you’ve now got some killer tools in your content-shareability toolbox.
For any content related questions, feel free to call us today.