You know that wallflower you see at that party, the one who doesn’t make eye-contact and seems to be breathing too heavily? You kind of wonder if you should approach him/her or if that would make things worse for him/her? It’s tricky- we know.
I wonder- is your digital marketing campaign working the same way? Unapproachable? Unimpactful? If so, let’s fix that now…
You know how when you see an image of cat on the internet you click it? Automatically? Before you even realize you’re clicking it? Don’t lie… you know you do. Why is that? Because cats are totally awesome, duh. But why else? Because cats give you a feeling. They connect with you. Cats are reliably funny in their jerkiness and you wanna see what that cat is gonna do to that glass of water sitting next to that computer.
This is exactly how you want your potential customer to react to your ad. But is he/she? If not, here’s how to make it happen:
A Picture Is Worth a Thousand Conversions
Okay, don’t hold us to that exact number, I was doing a thing with the saying- but you get the idea. Tried and true ad campaigns promote images. That’s a fact. When you think of most ads, you not only see the imagery, but you get a feeling along with it. That’s an effective ad. Don’t go copy-heavy- you don’t have long to impress your potential customer, no matter how beautifully strung-together your wording is. Pull them in with an image, then go to town with words (keeping it concise and relevant). Do some research and see what ads resonate with you and take it from there, afterall, you’re a potential customer to someone- you know what works.
Let’s Get Social
Maybe you’ve heard of it? Social Media? It’s a powerhouse in the ad-industry. If you’re not on it, get on it. And engage, engage, engage. Talk with your audience. Know who your people are. Get some interaction, feedback, understanding. Become so connected that users are coming to you for advice on colleges, marriage, what toilet paper to use. That may be a little much, but the overall point is there- you want to have some fun with your client-base. You’re not just some overseer sitting high on your throne, you’re relatable and down-to-earth and enjoy a conversation with your fans. But don’t forget that this takes upkeep. You need to answer questions and give quality, reliable information.
Get Personal and Stand Out
Getting more personal with your audience pays off. Promotional items are a great way to engage and give your customer a little push in your direction. Think about promotional emails, newsletters, specific ads that speak to different segments of your audience. Doing these things will show your customers that you’re paying attention to them, while driving sales. A win-win.
I’m a copywriter so I sometimes go crazy with copy, it’s super easy to do; however, it’s a mistake when trying to keep your customer focused on buying what you’re selling. The trick is to go light on copy, heavy on catchy. Make your ad memorable, while being intentional with your words. Using videos and infographics are a big plus. If you don’t know how to do that, hiring an expert is a smart move- you’ll get your money back easily with your ROI.
Make It Count
We have short attention spans, it’s just how it is nowadays. You want to capture your customer in five seconds or less. It sounds more difficult than it is- promise. Just be relatable, reliable, and purposeful and you’ve got most of the work done. However, if this all seems too much for you and you want to stay focused on your specific duties, we’re here to help. We love digital advertising and we know it inside and out. Contact us today for some quality advice.