As a rule, trends come and go, they deliver only for a finite span of time. In business, it’s important to stick with long-game processes. However, in this fast-paced, social-media-crazed world we’re currently in, staying on top of the latest and greatest social media trends should be at the top of your to-do list. Below are the best trends worth following this year.
Branding- it’s not just for your business anymore
Well, kind of. Branding the human behind the business, is a big plus for your company’s trust-factor, relatability, and personality. So put a face to your company’s name. If not the owner’s face, have a leader within the company take on the role. Humanizing your brand gives back in significant ways, including loyalty- the key to your success.
You can brand yourself through guest blogging, podcasts, webinars, newsletters, speaking events- all kinds of publicity opportunities. Your business brand will flourish with this kind of personal touch.
A lot of quality content equals better SEO
Sounds like an epic Captain Obvious quote, but many businesses don’t follow this rule. If you have a blog (please, tell me you have a blog), using a minimum of 1000 words should be mandatory. Google won’t be mad at you for only having a 500-word post, but you’ll rank much higher if that high-quality post has more words. For that reason, many publishers now require 1000 words, at the very least. If long-form content isn’t in your current content strategy, bulk it up with capital insight and information that will give you the credibility you desire, while improving your organic traffic and leading to more conversions.
Individualized marketing is on the upswing
It happens to you all the time, I’m sure. You look at a pair of shoes on the internet and now you’re seeing shoe ads on almost every page you open. This is customized marketing doing a great job. Buyers know and understand this process by now- maybe they thought it was creepy in the beginning, but now it’s seen as convenient, if done correctly. If you’re not using data to gain knowledge about your customers throughout their buying experience, you’re at a disadvantage. Target away, without being pushy.
Video killed the copy star
In 2018 we got loads of evidence and numbers stating that videos not only helped buyers to better understand products and services, but they contributed to a surge in sales as well. Live streaming videos are a must in 2019. You’ll gain a connection, while getting exposure. A win-win. Every business should be looking to engage with their customer. Videos on social media are on-trend in doing just that. This also allows for that personal branding experience you’re looking for- the face of the company coming out from behind the logo. Your buyers will learn about what your business has to offer with a very personal touch. You may also get a boost in reach due to social media algorithms favoring video posts.
Throw some money in
It’s not 2013 anymore- your business posts aren’t catching the eye of your followers like the days of social-media-marketing yore. Not because your followers don’t care to see your posts, but because business content isn’t shown like it once was, and appears to be on a pretty steady decline. How can you be sure you’re seen then? Invest in yourself. You’ll see the ROI. Snag some sponsored post spots, boost yourself up, buy social media ads- these are the best ways to stay in front of your audience. It won’t hurt you much financially and the engagement you’ll receive in return will be well worth it.
These trends are sure to help you with your business goals in 2019. If you have questions or concerns about how to stay relevant and work at your very best this year, call us- we’re here to help you succeed.