It’s been an undeniable fact that mobile browsing is on the rise, but many companies continue to neglect or wholly disregard optimizing for mobile. But make no mistake, mobile is fast becoming a juggernaut; don’t ignore it.
In fact, according to a Search Engine Watch, a vast majority of consumers (83%) browsing on mobile devices intend to make a purchase within a day. Even more surprising is that 55% of consumers using a mobile device to do their research intend to make a purchase within an hour.
Many of these motivated consumers will use a search engine to aid in their mobile browsing, shopping and research, so it is essential to have a mobile-friendly site. There are currently two dominant solutions to mobile web browsing and optimization, each with it’s own unique traits.
Mobile sites are standalone site versions that are coded, designed and run separately from your full website. These sites are designed with mobile use and optimization in mind, however, as they function on a separate platform from the full site, the downside is that maintenance and upgrades must be performed individually for each site version.
The second option is ideal for those who wish to avoid a duplication of efforts, but does call for a top-to-bottom site redesign from static to responsive design.
Responsive design allows for your website to automatically respond and resize based on the screen size or window size being used to view the site. Google has publicly endorsed responsive design for its ease of use and adaptive nature. Though more time consuming initially, responsive design reduces maintenance time in the long run as future improvements need only be realized in one location rather than two.
Remember, having a mobile-friendly site is a key component to mobile SEO, but it is by no means the only factor. Always keep clean design and ease of use and adjust and improve your mobile user experience accordingly.
If pages are slow to load on mobile devices, take the time to speed them up, diagnose any bugs and correct any problems. Whether using a mobile site or responsive design, take into account how your site appears across multiple devices and ensure that it is intuitive and logical. In short, take as much time to make the mobile user experience as good as you do for your non-mobile user experience – it still matters for SEO.
It is likewise to consider and understand the purpose of mobile visits versus non-mobile visits.
- What drives consumers and visitors to your site on specific devices?
- Are there changes that can be made to emphasize what users are most likely seeking in either format?
- Can there be improvements made to enhance ease of use according to the same data?
If so, adjust your mobile experience accordingly and reap the benefits. For example, some mobile searches may be done to look for a product or service in the vicinity of the mobile user who may be comparing prices around them or looking at the physical locations nearest to them. Consider: are there changes that can be made to your mobile experience or SEO practices to take advantage of those traits unique to mobile search and usage?
SEO is complex and dynamic, and understanding SEO as it applies to different kinds of web usage and for different purposes is a daunting task. Fortunately, there are experts who live and breathe SEO so you don’t have to. The Great Online is a proud provider of Denver SEO consultant services and a leading online marketing firm.