Many of us are bombarded with email we don’t care about. That’s the world we live in. So if you’re a company sending an email to a subscriber, new or returning, you want to make the most out of your time with them.
Emails are a great way to connect to your audience while getting customers to your website. Below are a few tips to help boost your ROI through an email marketing campaign.
Hello and Welcome
Once you get a new subscriber you’ll want to immediately say hello and welcome them to your party. This is a quick way to show them how friendly you are, while giving them a taste of your personality and brand. Give them some insight in your email, and be sure there’s a way for them to get to your site seamlessly.
Give Them a Taste of What’s to Come
You know that little sentence next to your subject that shows up in your inbox? That’s called a pre-header. It’s an excellent way to tell your subscribers what they’ll be seeing or getting in the body of your email. Use it as a way to convince them to open you up. Be punchy, clever, informative—whatever you choose, the more interesting you are, the more likely they’ll want to take a look.
Exclusivity Is Good Here
We all like to be rewarded for a job well done, right? In this case, the job was to be a loyal customer, if they’ve done that, we say—give them something for it. Where would you be without your returning customers? Building a relationship with them is as easy as signing them up with your loyalty program or sending them freebies when they refer a friend to you.
Holding an exclusive event (online or otherwise) for those customers who have bought from you previously shows them that you appreciate them and want to show that appreciation through some awesome sales or giveaways or discounts. Give them a code to use on your website to show your gratitude.
Make It Personal, People
We like to be noticed and remembered, it makes us feel special. So use that in your email campaigns. Not only by referring to your customer by name, which you should definitely be doing, but also by sending them information that you know will interest them—personally.
Email them with offers you know they like because you know their past habits and purchases. This is a great way to show you pay attention, but also to get a sale. By segmenting your repeat customers into groups based on interests, gender, needs, and their past behaviors, you’ll be able to cater your emails to your customers systematically.
Show Them Who YOU Are
Be personable and relatable. You’re a person, too. Everyone loves a quick laugh when they’re not expecting it. Be that quick laugh for them. It can be an image, a meme, a GIF—they’ll love it.
And be sure your email has a message that’s simple and brief and gets your point across without forcing your subscriber to have to figure out what you’re trying to say or sell.
Do You Look Good On the Phone?
Your subscribers are looking at you on their mobile devices, so you gotta make sure you look the part. Be sure everything about your email is mobile friendly and reads correctly on any type of device. After everything is optimized nice and neat, you’re well on your way to a profitable email marketing campaign.
Whether you’re looking to inform new or old customers about your brand and what you have to offer, email is a great way to inspire those relationships. Let us help you build a campaign that will pull in lasting customers. Give us a call today.