Social Media Marketing is becoming a crucial part of any inbound marketing plan. However, creating a successful campaign is easier said than done. In addition, as search engine results become more influenced by social media and people start to search inside social platforms, it’s critical to get as much optimized content about your company in those platforms as possible.
The Great Online has put together a simple 5-step process for implementing a successful social media marketing campaign.
1. Facebook Business Page -Twitter Profile - LinkedIn Page
Setup business pages, profiles and optimize company information on these pages
2. Vanity URL’s
Using a vanity url adds a higher level of professionalism and creates a more memorable address (Facebook & Twitter only)
www.facebook.com/thegreatonline
www.twitter.com/thegreatonline
Note: You need to have 25 people like your facebook page before you can get a vanity url
3. Custom Pages
A beautiful Facebook page, twitter profile that matches your company website branding adds another level of professiolism. We will also include important calls to action to get visitors more engaged.
4. Create Engaging Content - Digital Drip Campaign
Creating engaging content takes time and creativity. It’s very much an art and requires thought, preperation and execution. It is by far the most important part of the entire process and needs to be distributed on a consistant basis. Also, getting people to “share” this content is what creates the viral word-of-mouth affect that is crucial to growing your followers. Campaigns designed specifically to get people to share your content and page are what make our social media marketing service so unique and effective. Facebook campaign examples
5. Analyze
As you go through the process of social marketing, you’ll accumulate a lot of valuable data that can either reinforce the successful things you’ve been doing and/or help you improve on what has not been working. Facebook summary report example