Buzz Builder - Online Public Relations Services
An online public relations campaign not only drives traffic to your website, but educates the media and customers about your business. Combined with our online marketing services, our online public relations campaigns lend credibility to and build buzz about your company. Our new client public relations templates are the starting point for your online public relations campaign.
New Client Public Relations Templates (one time)
The templates let us identify a consistent message about your company and identify your differentiators. The templates put you on the path to delivering regular, impactful news about your company online, whether it's a new hire, new customer or new product announcement or an educational blog post. We will do the following for you…
1. Create an online press kit for your website that matches your branding
2. Create three press release templates with a company boilerplate for new hire, new customer and new product announcements
3. Implement a blog account using Blogger’s or Wordpress’ intuitive blog platform
4. Research and compile an online media list customized for your industry and geographic location
Online Public Relations Campaign (monthly)
Generating a regular stream of press releases that focus on new hires, new customers and new products will build media interest in your company. Well-written press releases that include newsworthy content will result in online media coverage that reaches your customers and your industry overall. Press releases also show the world that your business is continuing to grow. Regular news about your company ensures you won't miss out on new business because potential customers aren't reading about your success! In some cases, we'll recommend distribution over a popular news wire service for full online media exposure.
Regular blog posts about topics that are important to your customers show your industry expertise and give you a platform to share information about your company. Blogging about topics such as your response to competitors' products and initiatives, industry trends and customer successes opens a dialogue between you and your readers.
What You Get…
1. Interview subject matter experts and research topics for each press releasethat’s about key news
2. Draft, edit, revise and obtain approval on regular, professional press releases
3. Distribute press releases to the online media contacts identified in your customized media list
4. Keyword Analysis and include strategic hyperlinks throughout each press release that links to your website content
5. Interview, draft, edit, revise and obtain approval on regular, compelling blog posts