Email Marketing can be a very effective strategy for any size company. However, permission based email marketing is a best practice method. Interrupting people who never requested to be contacted by your company can backfire in a big way. The great thing about email marketing is that it's effectiveness can be measured and quantified very easily.
Here are some of the more important components of email marketing:
- Opt-In or Permission based
- Goals & Objectives
- Marketing Strategy
- Building a List
- Analytics