Full Video Transcript
How would your customers know you really have what they want? Your potential customers only see your ad when they typed in a search query. They don’t see your keywords, your ad groups, your campaigns or you’re targeting, so it's important to grab their attention with the compelling ad. The buying customer knows exactly what they wants, so be specific. This ad is very general. It wouldn’t tell potential customers what this business offers compared to the other ads. It doesn’t stand out but a few tweaks to the ad can make it look and perform much better.
Use your most popular keyword in your ad text. They will appear bold in your potential customers when they search using those keywords, a special offer or unique selling points. A call to action to let your customer know why they should go to your site and not other and enter capitalization of the ad text. The ad looks much better now, but leads to a general page instead of a page with the product on it. So, the ad was successful in attracting the customer but the customer isn’t going to stick around if they can’t immediately see what they were researching for. Let’s try one more time. This ad ends in a sale. It looks professional and leads to the page on the website that has that exact product. Small improvements to your ads can make a big difference. Log in today and check it all your ads are setup to make the biggest possible impact on your potential customers.