Analyzing your website data is critical to your success. Knowing the metrics about your visitors can help you make improvements and increase the overall effectiveness of your site. The one thing that we know about human behavior is that we can never really predict it 100%, that's why it's important to test different ideas and see what works best through analytics.
Here are some of the more important components of analytics
- Number of Visitors
- New or Repeat Visitors
- Keyword Performance
- Landing Page Performance
- Marketing Event Performance
- Visitor Entrance & Exit