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Choosing Domain Names - SEO Answers from www.reignnet.com

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Hey, everybody. It’s Jim Mueller with another episode of SEO Answers from Reignnet.com. I want to talk about domain choices here. And I get a lot of questions from my clients asking about dot com versus dot net. So, I’m going to answer a couple of those.

Basically, the dot com is almost always going to be more valuable than dot net, dot org, dot US, things like that. So the next question I get is, which is more valuable and which choice should I make, mykeyword.net or mykeywordalmost.com? So the example would be internetmarketing.net if internet marketing is what I’m going after or internetmarketingcompany.com? And the choice would be internetmarketing.net.

Next question, country code top level domains such as these, if you’re going after more traffic around the world, is it valuable to get your domain with these country codes. And the answer is, if your business is specific to that territory, then yes, it’s going to be more valuable to do that. However, if you’re doing it just to get ranked worldwide, then the problem with that is while you are going to get more authority in these regions, you’re going to get penalized in the other regions of the country because you have this country code in your domain.

So, it’s definitely not worth it if you’re just a US company trying to get ranked worldwide. Just stick with your dot com, dot net, whatever you have.

Another question is keyword in the domain versus having the exact keyword. This comes up a lot. So, it’s exponentially more beneficial to have your exact keyword, mykeyword.com than to have mykeywordservices.com. I think everybody knows it’s more powerful to have just your keyword but I don’t think they understand that it’s exponentially more powerful to have just your exact keyword in your domain. And, with that being said though, if you have your keyword in your domain, it’s better than not having it but not [Phonetic] [0:02:18] is much better because I think people think it is.

So, example two, mykeywordservices.com versus mykeyword.org. So if you had the choice, having your exact keyword even though it’s dot org which isn’t as valuable as dot com, having your exact keyword is going to be the better choice in this situation.

Example three is my longtailkeywordphrase.com meaning if I can’t get internet marketing, if I’m going to go after internet marketing consulting company or internetmarketingconsulting.com, is that a good domain URL to go after. And the answer is if that’s the exact phrase you’re going after, then it is a great domain. If internet marketing consulting is the phrase I’m going after, then internetmarketingconsulting.com is a great domain.

And lastly, again, these are all – revolve around not being able to get the domain you want because it’s so tough to get the short domains. If you can’t get the domain you want, probably the next best choice is to get the plural version of your keyword or adding an S specifically.

So instead of mykeyword.com, mykeywords.com. And example would be internet marketing consultant. If that’s not available, then the next best choice would probably be internet marketing consultants with an S.

Just a side note, a lot of times, you want to check your keyword analysis. Sometimes, the plural version of a phrase actually gets more search volume than the singular version.

So, that’s it for now. Thanks for listening. If you have any questions of your own, please email them to Jim@Reignnet.com and I’ll be more than happy to include them in one of my episodes. Talk to you soon.

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