Internal Linking - SEO Answers from www.reignnet.com
Posted by Jim Mueller on Sun, Mar 28, 2010 @ 06:42 PM
Full Transcript
Hey, everybody. Jim Mueller. Welcome to another episode of SEO Answers. Today, we’re going to talk about internal linking. Again, this is going to be short and sweet but these are a few tips that you can implement immediately.
Internal linking, a good example for internal linking is Wikipedia. So, if we take a look here at Wikipedia, I don’t know if you’ve noticed but it seems like Wikipedia ranks number one or two for almost everything. Really high profile keywords such as internet marketing, there’s Wikipedia. The funny thing is they don’t have as many backlinks as some of the other sites that rank underneath them. One of the reasons is their internal linking strategy. So if you look at Wikipedia, whenever you go there and you see a hyperlink, you click on it, it takes you to another page within Wikipedia.
So rarely do they ever leave the site and so what they’re doing is they’re doing internal linking and that help transfer some of the link flow into certain pages.
So, what we’re going to do is show you real quick how to do this on your website. This is my website here. Everybody has a different content management system. I happen to use Squarespace which is a really cool platform to build your website on. But as I go on and edit the page, what you want to do is you want to find the phrases that match the keywords that you’re going after for this particular phrase. And you want to link them to other pages in your website.
So I’ve already done some here previously but I’ll do a couple here right now. So basically, what I’m going to do is take pay per click campaigns. That’s something that I would like to highlight and potentially get ranked for. So I’m going to link that to one of my internal pages and you want to link it to the most relevant page on your website as close as could be.
So I have a pay per click page. That’s about as relevant as you can get so I’m going to link that. And so now, there’s a hyperlink to pay per click campaigns to my pay per click page. Let’s also do social media marketing. This is in my services folder. There’s my social marketing. And then I’ll do search marketing which I’ll link to my SEO. Okay, let’s save and close that.
As we take a look on the page, you’ll notice that those three links I did when I click on those will take you to my particular page that’s relevant to that. And that’s going to give you some internal linking and Google pays a lot more attention to the phrases that are hyperlinked than the phrases that are not.
So, that’s it in a nutshell. Thanks for listening. I will see you next time.
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