What Is Inbound Marketing?
How often do you receive emails you don’t read? How many times do you zone out during commercials while watching your favorite television show? How often do you hang up on telemarketers? How often do you use the yellow pages versus google search to find a company? From these questions, the change in marketing winds should be apparent.
Emails can now be marked as “spam” or even “junk”; commercials can be completely avoided through the use of TiVo and other similar services. Instead of receiving phone calls from strangers, you can now list yourself on the “Do not Call List”; and the yellow pages are most often used as a booster seat for your young children at dinner.
All of these examples are examples of outbound marketing, or interruption marketing. Consumers are interrupted from their daily activities in order to be sold a service or product. So What is Inbound Marketing?
“Inbound marketing is marketing focused on getting found by customers,” as stated by The Great Online’s Inbound Marketing Guide for SMB’s.
Inbound Marketing is the 21st century’s answer to the 20th century’s outbound marketing. It flows with consumers’ daily lives, and it provides necessary information at just the right time. Outbound marketing is not only the way of the past but is completely inefficient as more and more people learn new ways to tune out interrupting messages or just avoid them all together. Instead of being a nuisance, learn how to be a member of the community and provide important, helpful solutions to people’s needs.
At this point in time with new waves of technology consistently created, inbound marketing is really the only choice for your marketing needs. It provides the best bang for your time and energy. But as with any marketing strategy, there is a methodology to executing it correctly and most efficiently.
There are three key components to Inbound Marketing: Content, Search Engine Optimization, and Social Media. Content “is the information or tool that attracts potential customers to your site or your business,” The Great Online, Inbound Marketing Guide for SMB’s.
It is imperative to have remarkable content; otherwise, why would anyone want to pay attention to your company? Search Engine Optimization allows customers to find your content easier. This process of building links back to your site maximizes your ranking in search engines, which is the point at which most customers begin their buying process. Finally social media highlights and expounds upon the content you’ve created, creating a greater impact for your company. All of this is done through the Inbound Marketing methodology of Get Found, Convert, and Analyze. Once traffic is driven to your site and leads have been generated, make sure to analyze your results. If done correctly, the results should be impressive.
Inbound marketing is the premier school of thought for marketers in small and medium sized businesses as this is the easiest and most effective manner in which to connect with your customers. Throughout this article I hope you have learned not only what is inbound marketing but a few tools to use as well. Check out The Great Online’s Inbound Marketing Guide for SMB’s for further information or even a consultation to let us help you!