The Difference between Content Oriented Websites and Keyword Driven Websites
With the ever growing desire for every individual or business to reach their target interest groups and markets respectively, it has been quite imperative to optimize websites on the various search engines. This has in turn led to the demand of search engine optimization articles to improve the ranks of the webpage. This is a part of inbound marketing. In this regard, there are keyword driven websites (usually full of too many keywords) and content driven websites (characterized with content useful to the reader(s)).
As already mentioned, these search engine optimization articles are characterized with certain keywords. It is these keywords that optimize the visibility of the websites so that if you are searching something online and you enter a word or phrase that contains the keyword(s), the website will download on your browser, in the search menu. These are what are referred to as keyword-driven websites. They are more concerned with throwing as many keywords on the webpage as possible, often without the reader in mind. This implies that if your website is keyword driven, you are only concerned with having your webpage rank highly on the various search engines.
With this, you compromise the quality of your content as you strive to include too many keywords. Put otherwise, you rarely make an effort to create content that will be useful to the reader(s). As a result, as much as your website will rank high on the various search engines, the content will be useless to people visiting your website. Needless to say, this may work against your goal of optimizing your website in the first place, which is to generate more leads and increase sales online, otherwise referred to as inbound marketing. Low lead generation would be a result of low quality content, full of keywords and unhelpful information for your readers. Potential clients may get annoyed, leave the website and never make any purchase. They are more likely to lose interest in whatever product you are marketing. Therefore, as much as you will be found by your potential customers who are searching for various services and goods, too many keywords in your website articles may jeopardize your chances of making sales. This underscores the importance of making your website more content driven than keyword drive.
Conversely, content driven websites are created with the readers (prospective buyers) in mind. As opposed to keyword driven websites, content driven websites carry articles with content useful to the reader. Here, you are driven by the needs of the reader not solely what the search engines want. It is noteworthy that this does not necessary mean that you do not include any keywords. What it implies is that you use keywords moderately and naturally without compromising the quality and usefulness of the content. This entails selecting topics based on what would be helpful to your potential readers and customers. Of course, if readers find your content useful, they are more likely to get interested in what you are marketing, which is the essence of inbound marketing.