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Google Shows More Personality with "Search Plus Your World"

 
search your world google
Google is constantly changing their algorithm which causes changes to rankings and the focus of internet marketing strategies. Over 20 large Google algorithm changes were seen in 2011 - see an outline of the main changes here.
SPYW (Search Plus Your World) is a MAJOR development for what we will see in the search results, and thus affecting SEO practices. While it's going to take a long time for Google to change their algorithm, most SEO professionals believe that traditional links will become far less impactful than social signals...especially
Google Plus. The search robots would find both content that has been shared with an individual (the seacher) along with matches from the public web, all congretated together into the master listing.
Currently the new search results are only seen by those signed-in to Google.com and searching in English.
We recommend that our customers start seeing social media as more blurred with SEO and other inbound marketing techniques. As 1+'s, likes, shares, comments, retweets replace links as the number one factor in the algorithm (which could take longer than everyone thinks, potentially years) we need to find ways to obtain these social signals for our clients in order for them to outrank their competitors. Currently, the main focus on these search results is on Google+, that platform should be integrated into current social media efforts.
Below, a video from Google about the new features:

What Is Inbound Marketing And What Can It Do For My Business?

 
Inbound Marketing Company Denver

Many small and medium size businesses are looking into a newer form of marketing called inbound marketing services. The strategies of inbound marketing are turning out to be some of the most effective methods of marketing available. There are companies that offer this service, including The Great Online; a Denver inbound marketing company.

5 Inbound Marketing Techniques To Increase Website Traffic

 
Inbound marketing tips

Inbound marketing is something that has been used for decades by companies that wanted to make it easier for customers to find them. The Internet has changed the face of inbound marketing and has not only made it very effective, but it has also made inbound marketing much cheaper as well. There are several ways which a company can use inbound marketing to increase web traffic.

Seamlessly Combine Your Email Marketing With Website Lead Generation

 
Inbound Marketing Lead Generation

As a small to medium sized business, your daily list of things to do is likely always growing. Likely one of the biggest priorities you’re always meaning to get to but sadly never do on your own is your online marketing. You want to be on Facebook, Twitter, and be blogging but there is so much else to do. Rather than doing all the work to drive traffic to you, why don't you have your customers do the work for you? 

6 Steps for a Content Creation Strategy to Grow Your Business

 
Inbound Marketing Content Creation

Implementing a content creation strategy for your business has never been more important than today. Outbound marketing is becoming less and less effective. It is increasingly seen as being "pushy" or disruptive.

Inside Sales Representative – Denver, CO

 

The Great Online LLC is a dynamic and growing online marketing company that helps businesses "get found" online.  The Great Online provides leading edge services in SEO – Search Engine Optimization, Social Media Marketing – Facebook & Twitter, PPC, Email Marketing, Directory Mgmt., Public Relations and Web Site Design.

Set Up Your Google+ Business Page in 5 Easy Steps

 
free-webinar-social-media-made-easy

Google+ Business Pages are becoming readily available. You are probably eager to learn more about the capabilities of Google+. But why wait and see what other people do? Get ahead of the fast moving social media curve and create your page – it’s easy! Here are the 5 main steps to get you started. The profile is still being tweaked and developed, so keep that in mind.

Website Content Is The Golden Ticket To Gaining More Customers

 
Facebook Page Marketing Example

If your company is trying to be found online and wanting to reach the next level then instituting an inbound marketing plan is the ideal way to guarantee you will be found in the search engines. A successful website will not only generate hits but those hits will turn into leads which then in turn become revenue for your company.

Inbound marketing is the method of pulling in customers rather than pushing the message on to the customers. In a time when it is growing easier for a customer to send your company’s advertising straight to junk mail, companies must begin to establish new marketing strategies. Your company can attract customers through search engines, blogs, and social media rather than old and outdated methods of marketing. 

It has been proven that a website that generates more content generates more customers. Examples of useful content could be white papers, tip sheets, or a frequently-asked questions blog article.

Inbound Marketing VS. Outbound Marketing - Where Should You Be Today?

 
Making sense of a complicated online marketing world

The economy has made it extremely hard for many corporations to increase their revenue stream, so marketing has become a key factor for practically every business. More so, how you market is arguably the most integral part of most business' decisions nowadays. The direction your company goes often relies on your marketing approach. When you decide whether to use inbound marketing or outbound marketing, the choice of what to choose could be critical for your company's existence.     

5 Easy Steps To Get Your Business On Facebook

 
get your business on facebook whitepaper

Is your head spinning from all the social media noise? Are you wondering where to start?

If you've got 15 minutes, we've got 5 easy steps for you to get your business up and running on Facebook...it's FREE!

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