PPC 101

Your Guide to an Effective PPC Campaign Pay-per-click advertising (PPC) is an evolving landscape of digital marketing that can get businesses in front of the faces of their target audience quickly. However, navigating the terrain can be a bit tricky if you don’t have the skill set.  This post is your PPC 101 guide that […]

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Why Use Google Ads?

Why Choose Google Ads to Promote Your Business?  Google Ads is an online advertising platform that helps businesses create and manage their ad campaigns so they can reach their target audience within Google’s impressive network. If you’re a business looking to find new customers, investing in a Google Ads campaign may be all you need

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Why Use Facebook Ads?

The Benefits of Using Facebook Ads for Your Business  Paying for Facebook Ads is one of the most effective ways to generate leads, get website traffic, get your brand noticed, and make quick sales. In fact, over 3 million companies choose to advertise their business on Facebook. With its massive user base, Facebook helps easily

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The Rules of Link Building

In order to have an excellent SEO campaign, you need a few things that Google loves (other than stellar copy and keywords) and one of those things is excellent link building.  However, through working with our clients, we’ve realized that a lot of businesses don’t really understand much about link building.   To help with that

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Your Keyword Research Basics

When creating your SEO strategy, you won’t get very far without knowing and enforcing a bunch of keyword know-how.   Using the correct keywords for your brand tells both your audience and the search engines who you are and what you’re all about, ie what you’re selling or offering.  So, it’s incredibly important that you choose

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