Content is a key part of any marketing strategy. You use it to express your brand voice, demonstrate your expertise, attract website visitors, and connect with your target audience, and much more.
Almost every business seems to have a blog these days, but why? It’s not so that they can educate their customers or entertain them. It’s helps your SEO because blogs drive traffic to your website, and traffic always means more leads and sales. Sure, we all want to educate and entertain our clientele, but we wouldn’t be telling the whole truth if that’s what we said our blog was for.
You probably don’t have a ton of different pages on your website that you’re updating regularly, but with a blog, these changes occur often. Every time you publish a post, you index a page, and that cues Google and other search engines to the fact that your website is active. Furthermore, publishing your posts on social media will introduce your brand to new audiences.
Once you have traffic on your blog, you can convert leads with a lead-generating calls-to-action at the end of every blog post. These calls-to-action can come in the form of eBooks or tip sheets in exchange for a customer’s information. Once you have their contact information, you can put that in your pipeline for a conversion later down the road.
Another benefit of blogging is that it gives you authority, and it makes you appear to be solving problems for all of your customers. You’re answering their common questions and providing free resources for them. You’ve already helped your customers and you’ve gained their trust in some way, so they will be more likely to purchase your product. Although authority is a hard metric to monitor, it’s essentially priceless.
One piece of content can serve multiple purposes. Through repurposing efforts, you can cross-promote your great content blog pieces across multiple channels.For example, the topic of a popular blog post can be used for an email drip campaign, slideshow, a video, a free information guide, a white paper, … you get the idea. Repurposing allows you to leverage the research you conducted for one piece of original work across additional content projects.
Lastly, when you create a piece of content, it sticks around forever and can convert leads while you’re vacationing in Hawaii, or even sleeping! Sure, right when you publish a post it’s going to get attention, and then a few day’s later activity will slow down. However, that post will still be ranking in search pages, and while you’re sleeping or working out, you’ll still be getting traffic from that post. The effort you put into an old blog post may result in thousands of views and hundreds of leads in the future.
If you’re not already blogging and posting meaningful content, then we encourage you to do so. As a premiere Internet Marketing Company in Denver, we can help you with any and all of your needs, including SEO services.